From First Click to Loyal Customer – Powered by AI Chat
Guiding beauty buyers with conversational commerce and personalized assistance
The Challenge
A fast-growing D2C skincare brand struggled with high bounce rates, cart abandonment, and low product discovery on their website. Static product pages weren’t personalized enough to convert new visitors.
Our Approach
We launched a Conversational Shopping Assistant with skincare intelligence:
- Asked users about skin type, concerns, and lifestyle habits
- Recommended tailored product bundles with usage tips
- Handled common queries about ingredients, routines, and delivery
- Offered loyalty point nudges and coupon code drops in-chat
Tone and personality matched the brand: upbeat, inclusive, and informative.
Stats
The Outcome
- Increased add-to-cart rate by 38%
- Lifted repeat purchases by 21% through personalized regimens
- Decreased return rates via better product fit
- Delivered 94% satisfaction on post-purchase support
The result: not just automation, but personalized engagement that converted casual browsers into loyal fans.
Our Expertise
Case Study
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