Powering fashion storytelling and trend ideation with AI-driven creative workflows
The Challenge
Our Approach
We developed a generative AI platform tailored to the creative cycle. Using a combination of trend data ingestion, semantic understanding, and creative text and image generation, our system supported designers in every phase—from early inspiration to final drafts.
The assistant could:
● Generate trend summaries based on seasonal market data
● Suggest color palettes, themes, and product storylines
● Draft product descriptions and campaign copy
● Curate visual references and mood board ideas from internal and external data
sources
Importantly, the assistant maintained the brand’s voice and visual language through
style-aligned generation, ensuring every output felt on-brand.
Stats
The Outcome
Case Study
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